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Ukrainian museum moves to 'decolonise' history
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Ukraine accuses Russia of 'war crime' with military hospital strike
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Pentagon chief says US will ensure 'deterrence' across Taiwan Strait
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South Korean man cleaning gravesite suspected of starting wildfires: police
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'Something is rotten': Apple's AI strategy faces doubts
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Hudson's Bay Company: from fur trade to department store downfall
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Orban's food price cap takes aim at foreign retailers in Hungary
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AI-powered drones track down fires in German forests
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China, South Korea and Japan agree to strengthen free trade
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Morocco 'water highway' averts crisis in big cities but doubts over sustainability
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US, China raise the stakes in Panama Canal ports row
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American Malinin soars to second straight men's figure skating world title
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Aftershocks rattle Mandalay as rescuers search for survivors in Myanmar quake
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Australian black market tobacco sparks firebombings, budget hole
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Protesters denounce Musk at Tesla dealerships in US, Europe, Canada
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Messi returns - and scores inside two minutes
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Australian PM lures voters with supermarket crackdown
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Vu outduels Hull to grab lead at LPGA Ford Championship
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Post-apocalyptic 'The Last of Us' more timely than ever, say stars
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They work, pay taxes and call US home -- but risk deportation
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Guardiola seeks FA Cup revenge over Bournemouth after league loss sparked slump
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Mbappe fires Real Madrid level with Barca as Atletico bid crumbles
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Syria interim president names new government dominated by allies
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Ma'a Nonu, 42, becomes oldest man to play in Top 14
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Aussie Lee fires 63 to grab four-stroke Houston Open lead
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Sabalenka sinks Pegula to win Miami Open
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Protesters denounce Musk at Tesla dealerships in US, Europe
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Mbappe double helps Real Madrid make Leganes comeback
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Sudan army chief says war will not end until RSF lays down its arms
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Bath boss Van Graan 'chuffed' as Premiership leaders down Quins
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Hamas says agrees to new Gaza truce proposal received from mediators
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Chock and Bates win third straight ice dance world title
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Marc Marquez wins MotoGP sprint in Texas to remain undefeated
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150,000 Newcastle fans line streets to celebrate end to trophy drought
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Marquez wins MotoGP sprint in Texas to remain undefeated
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Burton in 'dream' England women's rugby debut three years after 25-day coma
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Penalty kings Forest reach FA Cup semis for first time in 34 years
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PSG move to verge of Ligue 1 crown
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Charity chair accuses Prince Harry of 'bullying' as row escalates
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US woman thanks Trump after release by Taliban in Afghanistan
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Yankees make MLB history with homers on first three pitches
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Tudor's Juve beat Genoa to relaunch Champions League bid
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Kildunne hat-trick helps England thrash Wales in Women's Six Nations
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US woman released by Taliban in Afghanistan
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Siraj, Krishna help Gujarat defeat Mumbai in IPL
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WHO must cut budget by fifth after US pullout: email
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Marseille sunk by Reims as PSG move closer to Ligue 1 crown
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Bayern chief slams Canada Soccer again over Davies injury

Market tracker expects brands' fear of Musk to boost X ad revenue
Emarketer on Wednesday forecast that ad revenue at X, formerly Twitter, will grow this year as brands fear retaliation by politically connected owner Elon Musk if they stay away.
X's billionaire owner, the world's richest person, is a major financial backer of US President Donald Trump, and heads a Department of Government Efficiency that has been slashing the ranks of government employees.
"Many advertisers may view spending on X as a cost of doing business in order to mitigate potential legal or financial repercussions," said Emarketer principal analyst Jasmine Enberg.
"But fear is not a sustainable motivator and the situation remains volatile, partly as some consumers' discontent toward Musk grows."
Also factored into the expectation that X will have its first year of positive ad growth since 2021 was Meta's decision to drop or amend content moderation protocols, as the tech giant cozies up to Trump.
Industry watchers expect the hateful content that has flourished on X under Musk to also pervade Meta's platforms as the changes go into effect.
Emarketer expects X ad revenue worldwide to grow 16.5 percent this year, after losing ground annually since Musk bought Twitter for about $44 billion in late 2022.
"X's ad business is recovering, but it's too soon to call it a rebound," Enberg said.
The social media platform's forecasted revenue this year will still be less than it was in 2019, according to Emarketer.
X has managed to attract advertising from small- and medium-sized businesses that Twitter historically struggled to win over, the analyst said.
Meta's recent decision to ease off on moderating content could be benefitting X, Enberg reasoned.
Emarketer forecast that Meta ad revenue will grow slightly more than 11 percent in the United States this year.
"While advertisers still care about brand safety, many are getting a reality check that they may not have as much control over where and how their ads show up as they thought," Enberg said.
"The kind of hateful and controversial content that prompted advertisers to flee X is no more acceptable, but there is a sense that it could become unavoidable."
Ch.Campbell--AT